Gutenberg AI Writer: How to Keep Your HTML Clean
The Problem with "Copy-Paste" AI
We've all been there. You generate a great article in ChatGPT or Jasper, copy it, and paste it into WordPress. The result?
- Headings turn into bold text (not H2/H3 tags).
- Lists lose their bullet points.
- Weird
<span>tags appear everywhere, breaking your theme's font styles.
Fixing this manually takes 15-20 minutes per post. If you're publishing daily, that's 5 hours a week wasted on formatting.
Understanding Gutenberg Blocks
The modern WordPress editor (Gutenberg) works with "Blocks". It doesn't just want text; it wants structure.
To rank well and look good, your AI writer needs to understand this structure. It shouldn't just output a wall of text; it should output semantic HTML that Gutenberg can automatically convert into Header Blocks, List Blocks, and Quote Blocks.
Dirty vs. Clean HTML: A Comparison
What happens under the hood when you copy-paste? Here is a comparison of the code generated by standard chat bots vs. a dedicated WordPress AI.
| Feature | Standard Chat Bot (Dirty) | SEORise Native (Clean) |
|---|---|---|
| Headings | <p><strong>Heading</strong></p> (Not an H tag!) |
<h2>Heading</h2> |
| Styles | style="font-family: Arial;" (Hardcoded) |
No inline styles (Uses Theme) |
| Lists | Plain text with dashes | <ul><li>Item</li></ul> |
The "Dirty" output forces your site to look inconsistent and confuses screen readers (accessibility issues). The "Clean" output allows your WordPress Theme to control the font and size perfectly.
Elementor & Divi Compatibility
Many users ask: "I use Elementor, does this matter to me?"
Yes, even more so. Page builders like Elementor, Divi, and Beaver Builder are extremely sensitive to broken HTML tags. If you paste "dirty" code into an Elementor Text Widget, it can break the layout of the entire page (e.g., a missing closing </div>).
By using the SEORise Connector, you ensure that the content pushed to the database is valid XML/HTML. Elementor can then pull this content dynamically without errors.
The Native Solution: SEORise Plugin
This is why we built the SEORise WordPress Connector. It acts as a bridge between our AI and your site.
When you click "Publish" in SEORise:
- Our engine strips all inline styles.
- It formats Headings as proper
<h2>and<h3>tags. - It sends the content directly to the WordPress database API.
The result? When you open the post in WordPress, Gutenberg recognizes every block instantly. No formatting required.
Impact on Core Web Vitals
Google measures your site speed using Core Web Vitals. One key metric is CLS (Cumulative Layout Shift).
Pasting images or formatted text from external sources often causes images to load without dimensions, causing the text to jump around (high CLS). SEORise pushes images to your Media Library and sets proper width/height attributes, ensuring a stable, fast-loading layout.
FAQ
Does this work with Elementor/Divi?
Yes. Clean HTML works perfectly with page builders like Elementor and Divi.
Can I edit the blocks after publishing?
Absolutely. Once the content is in WordPress, it behaves exactly like a manually written post. You can move blocks, add images, or change text.
Why is my H1 missing?
SEORise automatically sets the Title of the post as the H1. The body content starts with H2. This is the SEO best practice to avoid multiple H1 tags.
Stop Fixing Formatting
Your time is too valuable to spend it deleting <span> tags. Switch to a native Gutenberg AI Writer and save 5 hours a week.
Last updated: 2025-11-27
